Lost & Bad Lead Review — last 7 days

Generated 2026-09-21T11:40:01.162Z. Window: 2026-09-14 → 2026-09-21 (prior window: 2026-09-07 → 2026-09-14).

1. Totals

	This period (7d)	Prior period (7d)
Lost	43	61
Bad	8	10

Lost by rep:

Rep	Count
La Marcus Burnette	8
Shane Inman	7
Emely Tellez	6
Pedro Barrera	5
Henry Smith	5
Edward Cavaness	4
Robert Faust	3
Will Goodwin	2
Ajay Malani	2
Cesar Hernandez Jr	1

Bad by rep:

Rep	Count
Edward Cavaness	3
Pedro Barrera	2
La Marcus Burnette	1
Tre Templeton	1
Emely Tellez	1

Lost by lead source:

Source	Count
Drive By	7
Phone Up	7
Repeat Customer	3
Vincue-Value Your Trade	3
Carfax - Trade-In Leads	2
Dc New Quote	2
Truecar/Truecar	2
DC Used Quote	2
Truecar/Extended Network	2
Inbound Internet	1
Autotrader.Com - Wallet Lead	1
Cargurus	1
Vincue-Value Your Trade-Google/Cpc/Sr_leif Johnson Ford Of Manor - Used	1
Truecar/Truecar For Drivers On Uber	1
Autofi Request More Info	1
Cargurus - Digital Deal	1
Fd - Trade-In	1
Vincue-Buying Center	1
Sendmeafriend.Com	1
Facebook	1
Autotrader.Com - Lead	1
Truecar/Beneplace	1

Bad by lead source:

Source	Count
Carfax - Trade-In Leads	2
Facebook	1
Referral	1
Service Dept	1
Chat-Impel	1
Drive By	1
DC Used Quote	1

2. Every lost lead (43)

Name	Rep	Source	Vehicle	Days Worked	Bucket	Reason (verbatim)
Rebecca Pounds	Pedro Barrera	Inbound Internet	(none)	15d	no-reason-given	_no reason given_
Eric Keefer	Edward Cavaness	Autotrader.Com - Wallet Lead	2022 Kia Forte GT-Line (Used) / FWD 4dr Car (4 Door)	52d	other	Inbound Text Message: Please stop, we are not looking for a vehicle any longer
Matt Modesette	Henry Smith	Cargurus	2004 Ford Mustang Premium Mach 1 (Used) / RWD 2dr Car (2 Door)	2d	bought-elsewhere	BOUGHT ELSE WHERE
Talha Ghaznavi	Emely Tellez	Carfax - Trade-In Leads	(none)	62d	other	she is not interested
Juan Torres Bernal	La Marcus Burnette	Repeat Customer	2026 Ford F-150 Raptor (New) / 4WD Crew Cab Pickup (4 Door)	14d	no-response	Left message
John Kim	Robert Faust	Drive By	2025 Ford Bronco Sport Badlands (New) / 4WD Sport Utility (4 Door)	29d	no-response	Left message
Fabio Mendonca	Robert Faust	Vincue-Value Your Trade-Google/Cpc/Sr_leif Johnson Ford Of Manor - Used	2021 Ford Bronco Sport Big Bend (Used) / 4WD Sport Utility (4 Door)	2d	bought-elsewhere	Bought Elsewhere
Pedro Hernandez	Will Goodwin	Drive By	2023 Ford Transit Cargo Van 350 (Used) / RWD Full-size Cargo Van (3 Do	2d	other	Customer said he will stop by today
Sebastian Luna	Emely Tellez	Drive By	(none)	13d	other	Inbound Text Message: Ok gracias
Housman Hydar	Shane Inman	Truecar/Truecar For Drivers On Uber	2026 Ford Mustang Mach-E Select AWD (New) / Trans:  AutomaticStyle:  S	62d	other	Outbound Text Message: Hey Housman, no ask here. Hope things are starting to ease up. We'll be here when the time is right.
Charlene Dixon	Cesar Hernandez Jr	Phone Up	2026 Ford Explorer (New)	3d	bought-elsewhere	Customer bought elsewhere
Quint Sherrod	Henry Smith	Autofi Request More Info	2026 Ford F-150 Tremor (New) / 4WD Crew Cab Pickup (4 Door)	2d	bought-elsewhere	He found another Tremor at a different dealership for $10,000 less
Johnnie Moore	Henry Smith	Phone Up	2026 Ford Maverick (New)	13d	other	https://audio.callrevu.com/ob/511709876
Karen Flores	Henry Smith	Dc New Quote	2026 Ford Bronco Outer Banks (New) / 4WD Convertible (4 Door)	7d	out-of-market	Not in the market for a vehicle at this time
Jeremiah Bellfield	La Marcus Burnette	Cargurus - Digital Deal	2014 Buick LaCrosse Leather (Used) / FWD 4dr Car (4 Door)	26d	other	Outbound Text Message: Jeremiah, you said you were ready. Let me pull a few options together based on your Ram and payoff. Free this weekend to take a look?
Linda Vernon	Ajay Malani	Fd - Trade-In	2026 Ford Escape (New)	1d	other	Email reply to prospect: Got it, Linda. We actually have a 2014 Explorer in stock right now that might be worth a look. And we'll keep an eye out on Escapes too
Terrence Kennedy	Shane Inman	Vincue-Value Your Trade	2024 Ford Maverick XLT (Used) / FWD Crew Cab Pickup (4 Door)	0d	other	5125997761 is his number the other one is his wifes ⚠️24h
Henry Nieto	Edward Cavaness	Vincue-Value Your Trade	2026 Ford F-150 XL (New) / RWD Regular Cab Pickup (2 Door)	59d	other	Outbound Text Message: Henry that F150 regular cab has sold. We do have several coming. Do you have any specifics you're looking for in the package. We have aro
Angel Grandes	Shane Inman	Vincue-Buying Center	(Used)	3d	other	sold it
Jose Lopez	La Marcus Burnette	Drive By	2023 Ford F-150 King Ranch (Used) / 4WD Crew Cab Pickup (4 Door)	10d	other	No repsonse
Emilio Aguirre	La Marcus Burnette	Drive By	2024 Ford F-150 XL (Certified) / RWD Regular Cab Pickup (2 Door)	9d	no-response	No response
Connor K	Emely Tellez	Phone Up	(none)	6d	other	Outbound Text Message: Connor, that's awful and you deserved better. We're not that store. If you still want to find the right vehicle, I'm here and I'll be str
Tyler Meachum	La Marcus Burnette	Drive By	2022 Ford Super Duty F-250 SRW LARIAT (Used) / 4WD Crew Cab Pickup (4	1d	bought-elsewhere	bought elsewhere ⚠️24h
Eamon Higgins	Shane Inman	Truecar/Truecar	2026 Ford Super Duty F-250 SRW LARIAT (New) / 4WD Crew Cab Pickup (4 D	12d	other	opted out
Kimberly Antolini	Shane Inman	DC Used Quote	2022 Ford Ranger XL (Certified) / RWD Extended Cab Pickup (4 Door)	14d	out-of-market	said she was out of market for now
Patrica Chavez	Will Goodwin	Phone Up	(none)	19d	other	not looking anymore
Marcus Hayth	Emely Tellez	Phone Up	2026 Ford F-150 Raptor (New) / 4WD Crew Cab Pickup (4 Door)	9d	other	he only wants a blue raptor and the one we had sold and we dont have anything coming in
Eric Smith	Pedro Barrera	Phone Up	2023 Ford F-150 LARIAT (Certified) / 4WD Crew Cab Pickup (4 Door)	7d	bought-elsewhere	BOUGHT
Janet Dunn	Henry Smith	Carfax - Trade-In Leads	(none)	3d	out-of-market	She is not looking to sell her vehicle at this time and she's not in the market. Marking the lead lost.
Holmes Onwukaife	Emely Tellez	Repeat Customer	2025 Ford F-150 Tremor (Certified) / 4WD Crew Cab Pickup (4 Door)	1d	other	Personal friend. he said traffic was too bad coming from cedar park. He said he will come tomorrow instead.
Julianna Singer	Shane Inman	Sendmeafriend.Com	(New)	1d	other	wants to come in saturday ⚠️24h
Israel Orozco	La Marcus Burnette	Dc New Quote	2026 Ford F-150 XL (New) / 4WD Regular Cab Pickup (2 Door)	18d	other	Email reply to prospect: Hi Israel, The STX I mentioned yesterday (stock #TKE15182A, 10 miles) is still at Manor. If you're around this weekend, I can have it r
Axel Mejias	Ajay Malani	Truecar/Extended Network	2026 Ford Super Duty F-250 SRW LARIAT (New) / 4WD Crew Cab Pickup (4 D	12d	other	Email reply to prospect: Axel, I know we couldn't get the numbers where you needed them on the Lariat. I'm not going to pretend otherwise. What I can do is keep
Val Han	Robert Faust	Facebook	(none)	9d	no-reason-given	Lead marked lost by a custom user configured event globalActiveProcessEventID 125322941448
Hervin Padilla	La Marcus Burnette	Repeat Customer	(none)	1d	trade	negative on trade ⚠️24h
Ismael Perez	Pedro Barrera	Drive By	2023 Ford F-150 XL (Certified) / RWD Crew Cab Pickup (4 Door)	9d	other	Age
Dan Jones	Edward Cavaness	Truecar/Extended Network	2026 Ford Maverick XLT (New) / AWD Crew Cab Pickup (4 Door)	27d	bought-elsewhere	Purchased else where
Vicki Fuentes	La Marcus Burnette	DC Used Quote	2014 Chevrolet Silverado 1500 LT (Used) / RWD Crew Cab Pickup (4 Door)	20d	bought-elsewhere	bought elsewhere
Prudhvi Nooney	Pedro Barrera	Vincue-Value Your Trade	2025 Ford Bronco Outer Banks (New) / 4WD Convertible (4 Door)	14d	bought-elsewhere	BOUGHT
Dorian Torres	Edward Cavaness	Autotrader.Com - Lead	2022 Jeep Grand Cherokee L Limited (Certified) / 4WD Sport Utility (4	7d	out-of-market	not in the market
Louis Ramirez	Shane Inman	Truecar/Truecar	2025 Toyota Tacoma 4WD SR5 (Used) / 4WD Crew Cab Pickup (4 Door)	3d	bought-elsewhere	bought elsewhere
Anas Khazaali	Pedro Barrera	Phone Up	2026 Chevrolet Silverado 1500 RST (Used) / 4WD Extended Cab Pickup (4	6d	out-of-market	NO LONGER INTERESTED
Brian Fitzpatrick	Emely Tellez	Truecar/Beneplace	2022 Ford Explorer Base (Certified) / RWD Sport Utility (4 Door)	4d	bought-elsewhere	bought elsewhere

3. Every bad lead (8)

Name	Rep	Source	Vehicle	Days Worked	Bucket	Reason (verbatim)	Really bad?
Abbi Hunter	Pedro Barrera	Facebook	2024 Ford Expedition Max Limited (Certified) / RWD Sport Utility (4 Do	11d	other	Outbound Text Message: Shame I have family in Tallahassee. Just trying to make a whole excuse to go down there. If something changes, please let us know. :)	⚠️ NO — customer replied/visited
Autumn Syfret	La Marcus Burnette	Referral	(none)	2d	no-reason-given	_no reason given_	yes
Sonny Willis	Tre Templeton	Service Dept	(none)	3d	bought-elsewhere	Email reply to prospect: Hi, Ms Willis are you still going to b able to make your appointment for apprasial? You are receiving this email because you inquired a	⚠️ NO — customer replied/visited
Ricardo Bustos	Emely Tellez	Carfax - Trade-In Leads	(none)	52d	other	Inbound Text Message: Fuck off	⚠️ NO — customer replied/visited
Jeff S	Edward Cavaness	Chat-Impel	2026 Ford Bronco Outer Banks (New) / 4WD Convertible (4 Door)	2d	out-of-market	Inbound Text Message: We're no longer in the market for a vehicle	⚠️ NO — customer replied/visited
Cesar Cardenas	Edward Cavaness	Carfax - Trade-In Leads	(none)	3d	other	Email reply to prospect: Hey Cesar, No pressure at all. If you ever want a more accurate number on the Sierra than what Carfax estimated, I can get you a real a	⚠️ NO — customer replied/visited
Ana Lopez Villegas	Edward Cavaness	Drive By	2019 Nissan Altima 2.5 SV (Certified) / FWD 4dr Car (4 Door)	18d	bought-elsewhere	purchased elsewhere	⚠️ NO — customer replied/visited
Joe Calovic	Pedro Barrera	DC Used Quote	2009 Cadillac DTS w/1SC (Used) / FWD 4dr Car (4 Door)	6d	price	Email reply from prospect: Looking for an older Cadillac with low miles. Or possibly another model. Budget is open. Prefer a black vehicle. If I see something a	⚠️ NO — customer replied/visited

4. Patterns

Top 3 lost-reason buckets: other (21), bought-elsewhere (11), out-of-market (5)

Reps with lost leads that have no reason recorded:

Rep	No reason	Total lost
Pedro Barrera	1	5
Robert Faust	1	3

Sources with the worst lost rate (lost this period / all-time leads from source):

Source	Lost this period	All-time leads	Rate
Vincue-Value Your Trade-Google/Cpc/Sr_leif Johnson Ford Of Manor - Used	1	2	50.0%
Truecar/Truecar For Drivers On Uber	1	3	33.3%
Inbound Internet	1	6	16.7%
Truecar/Extended Network	2	27	7.4%
Fd - Trade-In	1	15	6.7%

Marked lost within 24h of creation (too fast): 4

• Terrence Kennedy (Shane Inman, Vincue-Value Your Trade)
• Tyler Meachum (La Marcus Burnette, Drive By)
• Julianna Singer (Shane Inman, Sendmeafriend.Com)
• Hervin Padilla (La Marcus Burnette, Repeat Customer)

5. Coaching list (Monday)

• Biggest lost reason this period is "other" (21 leads) — build a talk track for it and drill it in the next sales meeting.
• Pedro Barrera logged 1 of 5 lost leads with no reason recorded — require a one-line lost reason before a lead can be marked lost.
• Vincue-Value Your Trade-Google/Cpc/Sr_leif Johnson Ford Of Manor - Used has the worst lost rate (1/2 all-time, 50%) — reconsider spend or handling on this source.
• 4 lead(s) were marked lost within 24 hours of coming in (e.g. Terrence Kennedy) — too fast, review for premature marking.
• 7 lead(s) marked "Bad" actually had a real reply or showroom visit — that's a lost opportunity, not a bad lead. Coach on when to use the Bad status.