💲 Pricing & Exit
Open the vehicle in VinCue, copy the address bar, paste it here. Read-only — never touches the vehicle in VinCue. Takes ~30-60 seconds.
Why these numbers
Expected sell: $39,650 — 60% sold avg ($41,240, 27 solds) / 40% market avg ($39,351) · 5 live comps
Ask vs. sold gap: asks $39,351 and sales $41,240 agree within 5% (27 solds) — market is honest here.
Recon: $1,600 — from the year/miles band (2023 · 87,000 mi), range $1,100–$2,300.
Marketing price: $40,995 — VinCue market avg $39,351 (asks, not sales) plus 3%, rounded to a 995 ending. Buyers see this number, never the sold blend.
Exit-plan pace: Standard — decision point day 75, driven by trim supply 23d · trim ADS 32d.
Wholesale floor (MMR): $35,200 — retail math ($37,050 after recon+pack) clears wholesale by $1,850.
Warnings: none — nothing flagged on this read.
2023 Toyota 4Runner
9/10/2026, 2:55:05 PM CT
87,000 mi ·
VinCue market avg $39,351 · asking $39,351
· MMR $35,200
· KBB $32,150
· NADA $35,625
· price rank 3/6
6 comps within pricing radius
· Model: 34d supply
· Trim: 23d supply
Model ADS 34d to sell
· Trim ADS 32d to sell
Competing listings (nearest 5, active)
| Dealer | Vehicle | Miles | Distance | Days | Price |
|---|---|---|---|---|---|
| Toyota of Cedar Park | 2023 Toyota 4Runner SR5 Premium | 11,234 | 26 mi | 15d | $47,216 |
| CarMax - Killeen - Killeen TX | 2023 Toyota 4Runner SR5 Premium | 21,000 | 53 mi | 73d | $49,998 |
| Universal Toyota | 2023 Toyota 4Runner SR5 Premium | 42,705 | 73 mi | 7d | $44,618 |
| Spur Chevrolet | 2023 Toyota 4Runner SR5 Premium | 84,195 | 75 mi | 0d | $39,505 |
| Nissan of Boerne | 2023 Toyota 4Runner SR5 Premium | 67,667 | 77 mi | 164d | $37,641 |
Sold comps — 27 found, avg sold $41,240
| Dealer | Vehicle | Miles | Distance | Days | Price |
|---|---|---|---|---|---|
| Fred Haas Toyota World | 2023 Toyota 4Runner SR5 Premium | 70,500 | 130 mi | 32d | $38,216 |
| Shottenkirk Ford Granbury | 2023 Toyota 4Runner SR5 Premium | 85,400 | 146 mi | 4d | $39,604 |
| Toyota of Cedar Park | 2023 Toyota 4Runner SR5 Premium | 64,200 | 26 mi | 25d | $40,223 |
| Fred Haas Toyota World | 2023 Toyota 4Runner SR5 Premium | 48,800 | 130 mi | 12d | $41,716 |
| CarMax - Garland - Garland TX | 2023 Toyota 4Runner SR5 Premium | 47,000 | 182 mi | 4d | $43,998 |
Protect ACV
$33,050
safest buy — covers recon + market slip
Buy ACV
$33,800
the number to work the deal at
Stretch ACV
$34,550
max — only if scarce or demand proven
Marketing price
$40,995
initial ad price
Expected sale
$38,650–$40,500
likely transaction range
Recon (low/likely/high)
$1,100 / $1,600 / $2,300
estimated from year/miles
Front gross at Buy
$2,250–$4,100
all-in $36,400 · floor $36,900 · wholesale exit $35,200
Exit plan
Day 0
List at $40,995. Photos + description day one.
Day 7
Verify photos/description live, leads being answered.
Day 15
Compare VDP views + leads vs similar units. Weak → reprice toward market.
Day 30
Below-average demand → move under market average (~$38,995).
Day 45
Strong price move or targeted customer campaign (marketing list).
Day 60
Retail vs wholesale decision. MMR exit ≈ $35,200.
Day 75
Execute exit unless documented demand justifies the hold.
Assumptions: pack $1,000 · target gross $2,500 · reserves $1,500/$750/$0.