Performance

May MTD · ops efficiency, sources, conversions

May MTD vs Apr Variable: May 23

Operational Efficiency

Leads Worked

296

of 1583 total · -34%

Messages Sent

1314

by AI May · +92%

New Leads Engaged

458 new total · -79%

Existing Engaged

243

reactivated · +29%

Appts Set

AI 0 · human 43

AI → Human Handoffs

rep took over after AI · +108%

Chat Conversion Funnel · May MTD

Messaged

417

leads with ≥1 AI touch

Replied

10.8% reply rate

Appointment

11.3% of messaged

Sold

1.0% of messaged

visual: each stage represents the narrowing of engagement from AI outreach to sale

Source	Leads	Replied	Appts	Sold	Reply%	Appt%	Close%
Internet	245	242	27	27	98.8%	11.0%	11.0%
Walk-in	73	24	45	45	32.9%	61.6%	61.6%
PreviousCustomer	53	22	18	18	41.5%	34.0%	34.0%
Import	37	3	27	27	8.1%	73.0%	73.0%
Phone	36	24	11	11	66.7%	30.6%	30.6%
Referral	14	8	7	7	57.1%	50.0%	50.0%

Source	Leads	Replied	Appts	Sold	Reply%	Appt%	Close%
Vinsolutions - Ici Private Offer	84	84	0	0	100.0%	0.0%	0.0%
Drive By	45	13	28	28	28.9%	62.2%	62.2%
Repeat Customer	41	16	19	19	39.0%	46.3%	46.3%
Phone Up	29	18	9	9	62.1%	31.0%	31.0%
Auto Alert	21	9	7	7	42.9%	33.3%	33.3%
Autoalert	16	16	0	0	100.0%	0.0%	0.0%
Referral	14	5	9	9	35.7%	64.3%	64.3%
F&I	12	1	12	12	8.3%	100.0%	100.0%